Saturday, February 7, 2009

BuildingGreen - booth #351

The corporate mission of BuildingGreen, LLC is to facilitate transformation of the North American building industry into a force for local, regional and global environmental protection; for preservation and restoration of the natural environment; and for creation of healthy indoor environments—while promoting the well-being of the company and its employees, owners, and associates.

This is a lofty mission statement, but if you read the bios of Alex Wilson, the Executive Editor, and Nadav Malin, Editor, you'll understand how they can not only make that statement, but stand behind it.

Here are some of the verbs they use to describe how they will accomplish their goals: promote, serve, foster, model. These people are doers. Their website is filled with wonderful information on products and services. You will feel really bad about yourself if you don't stop by their booth.

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