I don't want to sound too Tony Robbins here but - everything comes down to sales. Everything. The scariest root-canal is less so if you trust your Dentist right? I know - I just compared a homeowners fear of architects and contractors to fear of root-canals. If that analogy set your teeth on edge (oh, I'm just amusing myself now)- I was trying to use a profession as far from sales as possible.
You all know the expression, 'good news travels fast - bad news travels faster.' You must recognize that in many cases, your client (or potential client) has heard nothing but horror stories about jobs gone awry. The deck (not that deck) might already be stacked against you. Wouldn't you want tools (I'll leave that pun alone) to help your client overcome their objections?
Look at me...trying to get you to 'yes' by attending this seminar!
Wednesday, February 18, 2009
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